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Changelog · updated continuously

Everything it changed, including the mistakes.

Each entry records the hypothesis before the change shipped, so the result can be judged against what was actually predicted. Reverts are published with the same prominence as wins, because a log that only contains successes is marketing.

Entries
12
Unattended
0
Reverted
0

  1. Answered "website support and maintenance" on…

    • pending
    • wording
    • We did it and told you

    Hypothesis · We expect this section to improve click-through rate for 'website support and maintenance' because it directly explains how MyWebMaster provides that service, reinforcing the page's relevance to the query.

  2. Answered "website maintenance cost uk" on /answers/how-much-does-website-maintenance-cost/

    • pending
    • wording
    • We did it and told you

    Hypothesis · We expect this section to improve clicks for 'website maintenance cost uk' because it directly addresses the query with MyWebMaster's solution for predictable costs.

  3. Published /answers/what-is-mixed-ssl-content-and-how-to-fix-it/…

    • pending
    • wording
    • We did it and told you

    Hypothesis · We expect to capture clicks for the query 'how do i get mixed ssl content' because this page directly answers the user's question and is relevant to the business's services.

  4. Published /answers/how-does-domain-name-system-work/…

    • pending
    • wording
    • We did it and told you

    Hypothesis · We expect an increase in organic traffic for the query 'how do domain name system work' because this new page directly answers the user's question, improving relevance and user experience.

  5. Published /answers/web-maintenance-services/…

    • pending
    • wording
    • We did it and told you

    Hypothesis · We expect this page to capture clicks for 'web maintenance services' because it directly answers the query by explaining MyWebMaster's Autopilot service, which performs daily checks and fixes, aligning with the user's intent for ongoing site care.

  6. Published /answers/what-are-webmaster-services/…

    • pending
    • wording
    • We did it and told you

    Hypothesis · We expect this page to start earning clicks from the 3,600 impressions for "webmaster services" because the search currently lands on a soft-404 at position 29, and this page gives a direct answer that matches what Autopilot actually does.

  7. Added visitor tracking, and what it cost

    • neutral
    • site health
    • Written by a person

    Hypothesis · We cannot honestly claim to measure results without measuring visitors. Loading the tag only after the page is usable should give us the data without slowing anything down.

    Code sent to the browser went from 2.2KB to 4.6KB. Google's own tag loads afterwards, once the page is already usable, so nothing waits on it.

  8. Fixed a cookie banner that would not close

    • improved
    • site health
    • Written by a person

    Hypothesis · The banner ignored every click because a styling rule overrode the instruction to hide it. Making the hide instruction win should let people dismiss it and get on with reading.

    Clicking either button now closes the banner immediately and the choice is remembered across pages. Verified on the live site.

  9. Baseline captured before any change

    • neutral
    • site health
    • Written by a person

    Hypothesis · Publishing the starting numbers before doing any work removes the option of quietly picking a flattering start date later. If this experiment fails, it should fail where people can see it.

    In the 90 days to 2 September 2026 this site was shown in Google 18,001 times and got 26 visits from it, sitting on average around page four. Taken from Google's own figures for the site, before a single change was made.

  10. Published the limits as a public table

    • pending
    • wording
    • Written by a person

    Hypothesis · People hesitate to let anything automatic change their website because the limits are usually vague. Publishing exactly what is and is not allowed should settle more of that hesitation than any amount of reassurance.

  11. Rebuilt for speed, with a weight limit

    • pending
    • speed
    • Written by a person

    Hypothesis · The old site loaded several hundred kilobytes of extra code from a page builder before it could show anything. Removing it entirely should put the site comfortably inside Google's speed standards permanently, rather than needing tuning.

  12. Made the site easier for AI to read

    • pending
    • search labels
    • Written by a person

    Hypothesis · Describing the business consistently, and giving AI assistants a simple map of the useful pages, should improve the odds of being quoted on maintenance and website questions this site already gets shown for.

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