The boundary
The full list. Including the things it is never allowed to touch.
Letting something automatic change your live website is only sensible if the limits are specific, enforced by the system itself, and published where you can hold us to them. These are ours. If a change is not on this list, Autopilot cannot make it.
6 we do ourselves
6 we ask you first
2 never happen
Keeping the site working
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Fix links on your site that lead nowhere A dead link sends a customer to an error page and wastes the visit. Fixing it is mechanical — there is no wording involved, so there is nothing for you to have an opinion about. | We just do it | Undone instantly | A link points to a page that no longer exists |
| Keep the page list you give Google accurate Google treats a list full of missing pages as a sign the site is poorly kept, and trusts the rest of it less. Keeping it tidy costs nothing and is impossible to get wrong. | We just do it | Undone instantly | The list includes a page that has moved or been removed |
| The settings that control whether Google shows your site One wrong setting here can remove your entire website from Google, and you would not notice for weeks. That is far too much damage for anything automatic to be trusted with. | Never | Not applicable | Not applicable — permanently off limits |
Labels search engines read
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Repair broken labels that describe your pages Every page carries hidden labels telling search engines what it is — a service, a question, a business. A broken label is ignored completely, so it looks present while doing nothing at all. | We just do it | Undone instantly | A label is malformed, or is missing something it needs to work |
| Add a new type of label to a page A label is a claim about what the page is. Claiming the wrong thing damages trust with search engines, so a person confirms it once for each type of page. | We ask you first | Undone in one step | A page's content fits a description it does not yet claim |
Links between your pages
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Link related pages to each other Links help people find the next thing they need, and help search engines see how your site fits together. We cap how many are added so the writing never turns into a list of links. | We just do it | Undone in one step | Two pages cover related things but nothing joins them, or a page is buried too deep |
Speed
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Stop pictures making the page jump about as it loads When a picture loads late, everything below it jumps down and people tap the wrong thing. Telling the page how big the picture will be prevents it, and cannot change what the page says. | We just do it | Undone instantly | The page shifts while loading, or a picture is far larger than it needs to be |
| Keep pages inside a set weight limit so they stay fast Google publishes the speeds a page has to hit: the main content within 2.5 seconds, a response to a tap within 0.2 seconds, and no jumping about. A weight limit keeps you inside them automatically. | We just do it | Undone in one step | A page grows heavier than its limit, or starts loading more slowly for real visitors |
Turning visitors into enquiries
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Test buttons, layout and how hard the form is to fill in Ranking higher is worth nothing if the page does not get you the enquiry. These run as proper tests against a comparison group, so you find out whether it worked rather than being told. | We ask you first | Undone in one step | People arrive, look around, and leave without getting in touch |
What Google shows
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Rewrite the headline and summary Google displays This is the sentence that decides whether someone visits you or a competitor, and it is your voice, not ours. We write a version and show you the numbers; you decide how the business sounds. | We ask you first | Undone in one step | Lots of people see your listing in Google but few of them click it |
Words on the page
| What can change | Who decides | Undoing it | What sets it off |
|---|---|---|---|
| Add a short, direct answer near the top of a page AI assistants quote a paragraph, not a whole page. A short passage that answers one question completely is the piece they lift — and it is the piece a hurried reader wants too. | We ask you first | Undone in one step | People search a question you get shown for, but no part of the page answers it plainly |
| Answer the real questions people are already searching The questions your customers actually type beat any keyword tool, because they are evidence rather than guesswork. Each answer you add is a reason for someone to find you. | We ask you first | Undone in one step | The same question keeps appearing in your search data with no answer on the site |
| Publish a completely new page Churning out pages to chase search traffic is exactly what Google penalises sites for. Every new page needs a person to agree it genuinely deserves to exist. | We ask you first | Undone in one step | Clear demand exists for something your site does not cover |
| Your prices, promises, legal wording and claims about your business Nothing automatic should ever be able to change what you charge or what you promise a customer. These are locked, and an attempt to edit them stops the change from going live at all. | Never | Not applicable | Not applicable — permanently off limits |
Why the "never" list matters more than the rest
Two things are locked permanently, and no plan unlocks them.
The first is anything that says what you charge or what you promise. Something automatic that could change a price or a guarantee could commit you to a deal you never agreed to. Those words are sealed off, and an attempt to edit them stops the change going live at all.
The second is the handful of settings that tell Google whether it is allowed to show your site. One wrong setting there can take your entire website out of Google, and you would not notice for weeks — by which time the damage is done. Nothing automatic should be trusted with that, however confident it is, so a person keeps hold of it permanently.
Think a line is in the wrong place?
We can move most of them for you — tighter or looser, whichever you prefer. Nobody has yet asked us to unlock the never list.