Pricing

You are buying autonomy, one level at a time.

What changes between them is how much we are allowed to do without asking you first — not how many features you unlock. Everyone gets measured the same way.

Autopilot Watch

£149/mo

per site, per month. No contract.

We watch your site, measure it, and tell you exactly what to fix. We change nothing.

Autonomy: report-only
Cadence: Checked daily, reported weekly

Best for · Businesses with their own web person, who need to know what to fix first rather than who fixes it.

Your first full report within five working days
Daily check for links that lead nowhere, error pages, and pages Google cannot see
How fast your pages really are for real visitors, measured against Google's standards
A check that the hidden labels describing your pages are working
Which AI assistants are reading your site, and which pages they looked at
One weekly email with a plain list of what to fix, in the order that matters most
Every item comes with the exact change needed, so your developer can just do it

Nothing on your site is changed
No comparison testing

Start watching

Most chosen

Autopilot Apply

£449/mo

per site, per month. Cancel any time; the site stays yours.

We fix the safe, mechanical things ourselves. Anything involving your words comes to you first.

Autonomy: safe-auto
Cadence: Checked daily, changes made weekly

Best for · Owners who want the endless small jobs to stop landing on their desk, without losing control of what the site says.

Everything in Watch
Week one is deliberately visible: speed, broken links and errors fixed first
Before we touch anything we take a full copy of your site as it is today, kept for as long as you are a client
We fix the safe things ourselves — links, page lists, pictures, labels and speed
Anything that changes your wording is sent to you to approve before it goes live
Every change is separate and dated, so any one of them can be undone on its own
Putting a previous version back takes seconds, not a rebuild
A running list of every change made, which you can keep private or publish
One instruction stops everything, immediately
Leaving? Keep our improvements, or ask for your original site back exactly as it was. Your choice

No content or layout testing against a comparison group

Put it on Apply

Autopilot Compound

£1,200/mo

per site, per month. Three months minimum, because proving it works takes that long.

We improve the words and the layout, and prove it worked by comparing against pages we left alone.

Autonomy: full-auto
Cadence: Checked daily, changes weekly, results monthly

Best for · Businesses where being found and getting enquiries is a real part of the income, and small gains add up.

Everything in Apply
Before we touch anything we take a full copy of your site as it is today, kept for as long as you are a client
We deliberately leave a group of similar pages untouched, to compare against
Better wording and clearer answers, aimed at getting quoted by AI assistants
Testing on buttons, layout and forms to turn more visitors into enquiries
A monthly result showing the difference against the untouched pages — including the losses
Pages built for questions people already ask you but your site does not answer
If the untouched pages beat ours two months running, that month is free

Not sold to sites under about 30 similar pages — a fair comparison needs enough of them

Talk to us

Prices exclude VAT. One website per plan. Got several? Ask us and we will work something out.

Two kinds of proof, at two different speeds

Google is slow. A change takes weeks to settle, and a fair comparison needs a full month before it means anything — which is an uncomfortably long time to be paying for something and seeing nothing happen.

So we deliberately order the work to give you both. Fast proof comes first: page speed, broken links, error pages, and whether AI assistants can even read you. All of that shifts in the first week, and you can check it yourself without taking our word for anything.

Slow proof builds underneath it: where you actually rank and how many people get in touch, measured against the pages we left alone, reported once the month is up.

If someone can only offer you the slow kind, they are asking you to fund a month of faith. If they only offer the fast kind, they are showing you activity and calling it results.

How to choose

Take Watch if you already have someone who looks after the site, and the real problem is knowing what to fix first. We tell you exactly what to change; your person makes the change.

Take Apply if the list of small jobs never actually gets done. The mechanical half simply stops being your problem, and you still approve anything that changes what your website says.

Take Compound if being found and getting enquiries is a real part of your income. It is the only one where we leave pages alone to compare against — which makes it the only one where "did this work?" has a measured answer rather than an opinion.

Questions

Before you buy

Am I tied into a contract?

Watch and Apply are month to month, cancel whenever you like. Compound has a three-month minimum for one reason only: comparing against untouched pages needs a full month to run and a little longer to report on. Charging you for less than that would be selling you a number nobody could trust.

What happens to the work if I leave?

You keep all of it. The site and everything we improved on it are yours and always were. Nothing sits inside some system of ours that you would lose access to. And if you would rather have your original site back exactly as it was before we started, we kept a copy of that from day one and will put it back for you.

Do you work on websites you did not build?

Yes, most of the time. What matters is that changes to your site can be tracked and undone. If your site was made with a website builder that keeps no history, the first job is usually moving it somewhere changes can be measured and reversed — which is worth doing whoever ends up looking after it.

How does the guarantee work?

On Compound we improve one group of pages and deliberately leave a similar group alone. If the untouched pages do better than ours two months running, that month is refunded. We can only offer this because leaving pages alone produces a number that settles the argument, instead of a graph that can be spun either way.

What is not included?

Hosting, domain names, paid advertising and full redesigns are not part of it. Autopilot keeps improving the website you already have. If your site is fundamentally wrong for your business, it needs rebuilding first — and we will tell you that rather than take the monthly fee.

Not sure which tier fits?

We run one free scan of your site and send the ranked fix list. It is the same output Watch produces, and it usually makes the choice obvious.

Book a free review See pricing