# MyWebMaster

> MyWebMaster Autopilot checks your website every day, makes small improvements based on what the numbers show, and publishes what each one did — including the changes that lost.

MyWebMaster operates MyWebMaster Autopilot. This site is also the live test subject:
the baseline was published before any optimisation work began, and every change
made since is recorded publicly, including the ones that failed.

## Core pages

- [How Autopilot works](https://mywebmaster.co.uk/how-it-works/): The four-phase cycle — measure daily, decide weekly, ship one change per commit, then give each changed page 28 days to settle before it is changed again.
- [What it changes](https://mywebmaster.co.uk/what-it-changes/): The full change taxonomy. Which changes ship unattended, which ship and are emailed to the customer the same day, and which are permanently forbidden.
- [Proof and method](https://mywebmaster.co.uk/proof/): The published baseline, this site's real speed, and what can and cannot be claimed yet.
- [Pricing](https://mywebmaster.co.uk/pricing/): Three tiers, differing by how much autonomy the system is granted.
- [Changelog](https://mywebmaster.co.uk/changelog/): Every change made to this site, with the hypothesis recorded before it shipped.

## Answers

- [Do AI crawlers execute JavaScript?](https://mywebmaster.co.uk/answers/do-ai-crawlers-execute-javascript/): Mostly no. A study of more than 500 million visits found the readers behind ChatGPT, Claude, Perplexity and Meta take your page exactly as it arrives and never run the extra code on it. So anything a tool adds to your page in the visitor's browser is invisible to them. Google's Gemini and Apple are the exceptions.
- [How do I get my business mentioned by ChatGPT?](https://mywebmaster.co.uk/answers/how-do-i-get-cited-by-ai-search-engines/): Make sure your website is not blocking them, write a short passage on each page that completely answers one real question, describe your business identically everywhere it appears, and publish a simple list pointing at your most useful pages. Being quoted follows from being easy to quote and easy to trust.
- [How do web maintenance services keep your website performing optimally?](https://mywebmaster.co.uk/answers/web-maintenance-services/): MyWebMaster's Autopilot provides daily web maintenance services. It checks your small business website every day, identifying and fixing issues based on performance data. This ensures your site remains fast, secure, and visible to search engines, improving user experience and SEO. We implement precise, data-driven changes and report every action, giving you a continuously optimised online presence.
- [How do you measure whether SEO work is working?](https://mywebmaster.co.uk/answers/how-do-you-measure-seo-improvement/): Write the starting numbers down before any work begins, and record what each change is supposed to achieve before it goes live. Give every change several weeks to settle, because Google's figures arrive late and rankings move slowly. Then judge it by enquiries and by clicks for the searches that matter to your business, not by total visitor numbers.
- [How does the Domain Name System (DNS) work for my website?](https://mywebmaster.co.uk/answers/how-does-domain-name-system-work/): The Domain Name System (DNS) acts like the internet's phone book. When you type a website address, DNS translates that human-readable name into a numerical IP address. This IP address directs your browser to the specific server hosting the website. This process ensures your customers can find your business online by simply typing your domain name, making your website accessible and functional.
- [How much does website maintenance cost in the UK?](https://mywebmaster.co.uk/answers/how-much-does-website-maintenance-cost/): In the UK, basic website maintenance is typically £30 to £80 a month for updates, backups and uptime monitoring. Managed support with an allowance of developer hours usually runs £150 to £500 a month. Above that, plans start including measured performance work. Ad-hoc support is commonly £50 to £95 an hour.
- [Is it safe to let AI change my live website?](https://mywebmaster.co.uk/answers/can-ai-safely-edit-a-live-website/): Yes, but only inside limits agreed before it starts. Three things make it safe: exactly what it may change is written down in advance, every change is checked automatically so a broken one cannot go live, and each change is made separately so it can be undone in seconds without disturbing anything else.
- [What are the Core Web Vitals thresholds?](https://mywebmaster.co.uk/answers/what-are-core-web-vitals-thresholds/): A page passes when the main content appears within 2.5 seconds, the page reacts to a tap within 0.2 seconds, and it barely shifts about while loading. In Google's own terms those are LCP, INP and CLS, each measured across roughly three quarters of your real visitors over the past 28 days.
- [What are webmaster services, and do I need them for my small business website?](https://mywebmaster.co.uk/answers/what-are-webmaster-services/): Webmaster services are the ongoing care of a website after it is built: checking that it works, fixing what is holding it back and keeping the owner informed. For UK content and brochure sites, MyWebMaster's Autopilot does this remotely. It checks the site every day, makes fixes based on what the numbers show, and tells the owner about every change it makes.
- [What does website maintenance and support include?](https://mywebmaster.co.uk/answers/what-is-website-maintenance-and-support/): Website maintenance and support typically covers software and security updates, backups, uptime monitoring, broken-link repair, form and checkout testing, and a small allowance of content edits. It keeps a site working. It does not usually make the site perform better, which is a separate discipline built on measurement rather than upkeep.
- [What happens to my site if I cancel?](https://mywebmaster.co.uk/answers/what-happens-if-i-cancel/): You keep everything. The improvements are built into your website rather than added by a script we control, so cancelling stops future work and removes nothing already done. We also keep a full copy of your site exactly as it was before we started, so if you would rather have the original back, you can simply ask for it.
- [What is a self-improving website service?](https://mywebmaster.co.uk/answers/what-is-an-autonomous-website-optimiser/): It is a service that watches how your website is really performing, decides which improvements are worth making, makes them, and then checks whether they worked. It differs from a website audit because it actually does the work, and from a traditional agency because it keeps going continuously rather than in monthly batches.
- [What is generative engine optimisation (GEO)?](https://mywebmaster.co.uk/answers/what-is-generative-engine-optimisation/): Generative engine optimisation (GEO) means writing and laying out your pages so AI assistants quote you in their answers. Ordinary search marketing aims to win a link people click; this aims to win a paragraph the assistant repeats. It adds to normal search marketing rather than replacing it, because assistants pull from pages that already turn up in an ordinary search.
- [What is mixed SSL content and how do I get it fixed on my website?](https://mywebmaster.co.uk/answers/what-is-mixed-ssl-content-and-how-to-fix-it/): Mixed SSL content happens when a secure HTTPS page loads insecure HTTP elements, causing browser warnings and eroding user trust. It's often due to old links or third-party scripts. Fixing it involves updating all resource URLs to HTTPS. MyWebMaster's Autopilot automatically detects and corrects these issues daily, keeping your site secure.

## Plans

- **Autopilot Watch** — £149/month: We watch your site, measure it, and tell you exactly what to fix. We change nothing.
- **Autopilot Apply** — £449/month: We fix the safe, mechanical things ourselves. Anything involving your words comes to you first.
- **Autopilot Compound** — £1200/month: We improve the words and the layout, so more of the people who find you actually get in touch.

## Recent changes

- [Answered "website maintenance cost uk" on /answers/how-much-does-website-maintenance-cost/](https://mywebmaster.co.uk/changelog/2026-10-14-answered-website-maintenance-cost-uk-on-answers-how-much-doe/) (2026-10-14, pending): We expect this section to improve clicks for 'website maintenance cost uk' because it directly addresses the query with MyWebMaster's solution for predictable costs.
- [Published /answers/what-is-mixed-ssl-content-and-how-to-fix-it/…](https://mywebmaster.co.uk/changelog/2026-10-14-published-answers-what-is-mixed-ssl-content-and-how-to-fix-i/) (2026-10-14, pending): We expect to capture clicks for the query 'how do i get mixed ssl content' because this page directly answers the user's question and is relevant to the business's services.
- [Published /answers/how-does-domain-name-system-work/…](https://mywebmaster.co.uk/changelog/2026-10-13-published-answers-how-does-domain-name-system-work-how-does/) (2026-10-13, pending): We expect an increase in organic traffic for the query 'how do domain name system work' because this new page directly answers the user's question, improving relevance and user experience.
- [Published /answers/web-maintenance-services/…](https://mywebmaster.co.uk/changelog/2026-10-13-published-answers-web-maintenance-services-how-do-web-mainte/) (2026-10-13, pending): We expect this page to capture clicks for 'web maintenance services' because it directly answers the query by explaining MyWebMaster's Autopilot service, which performs daily checks and fixes, aligning with the user's intent for ongoing site care.
- [Published /answers/what-are-webmaster-services/…](https://mywebmaster.co.uk/changelog/2026-09-28-published-answers-what-are-webmaster-services-what-are-webma/) (2026-09-28, pending): We expect this page to start earning clicks from the 3,600 impressions for "webmaster services" because the search currently lands on a soft-404 at position 29, and this page gives a direct answer that matches what Autopilot actually does.
- [Added visitor tracking, and what it cost](https://mywebmaster.co.uk/changelog/2026-09-06-added-analytics/) (2026-09-06, neutral): We cannot honestly claim to measure results without measuring visitors. Loading the tag only after the page is usable should give us the data without slowing anything down.
- [Fixed a cookie banner that would not close](https://mywebmaster.co.uk/changelog/2026-09-06-consent-banner-fix/) (2026-09-06, improved): The banner ignored every click because a styling rule overrode the instruction to hide it. Making the hide instruction win should let people dismiss it and get on with reading.
- [Baseline captured before any change](https://mywebmaster.co.uk/changelog/2026-09-05-baseline-captured/) (2026-09-05, neutral): Publishing the starting numbers before doing any work removes the option of quietly picking a flattering start date later. If this experiment fails, it should fail where people can see it.
- [Published the limits as a public table](https://mywebmaster.co.uk/changelog/2026-09-05-published-change-taxonomy/) (2026-09-05, pending): People hesitate to let anything automatic change their website because the limits are usually vague. Publishing exactly what is and is not allowed should settle more of that hesitation than any amount of reassurance.
- [Rebuilt for speed, with a weight limit](https://mywebmaster.co.uk/changelog/2026-09-05-rebuilt-as-static/) (2026-09-05, pending): The old site loaded several hundred kilobytes of extra code from a page builder before it could show anything. Removing it entirely should put the site comfortably inside Google's speed standards permanently, rather than needing tuning.

## Facts

- Canonical entity name: MyWebMaster
- Product name: MyWebMaster Autopilot
- Country: United Kingdom
- Contact: hello@mywebmaster.co.uk
- Baseline before any optimisation: 18,001 search impressions and 26 clicks over the 90 days to 2 September 2026 (Google Search Console, domain property).