# MyWebMaster > MyWebMaster Autopilot checks your website every day, makes small improvements based on what the numbers show, and proves they worked by comparing against pages we left alone. MyWebMaster operates MyWebMaster Autopilot. This site is also the live test subject: the baseline was published before any optimisation work began, and every change made since is recorded publicly, including the ones that failed. ## Core pages - [How Autopilot works](https://mywebmaster.co.uk/how-it-works/): The four-phase cycle — measure daily, decide weekly, ship one change per commit, prove against a control group over 28 days. - [What it changes](https://mywebmaster.co.uk/what-it-changes/): The full change taxonomy. Which changes ship unattended, which need human approval, and which are permanently forbidden. - [Proof and method](https://mywebmaster.co.uk/proof/): The published baseline, the holdout design, and what can and cannot be claimed yet. - [Pricing](https://mywebmaster.co.uk/pricing/): Three tiers, differing by how much autonomy the system is granted. - [Changelog](https://mywebmaster.co.uk/changelog/): Every change made to this site, with the hypothesis recorded before it shipped. ## Answers - [Do AI crawlers execute JavaScript?](https://mywebmaster.co.uk/answers/do-ai-crawlers-execute-javascript/): Mostly no. A study of more than 500 million visits found the readers behind ChatGPT, Claude, Perplexity and Meta take your page exactly as it arrives and never run the extra code on it. So anything a tool adds to your page in the visitor's browser is invisible to them. Google's Gemini and Apple are the exceptions. - [How do I get my business mentioned by ChatGPT?](https://mywebmaster.co.uk/answers/how-do-i-get-cited-by-ai-search-engines/): Make sure your website is not blocking them, write a short passage on each page that completely answers one real question, describe your business identically everywhere it appears, and publish a simple list pointing at your most useful pages. Being quoted follows from being easy to quote and easy to trust. - [How do you prove SEO work actually worked?](https://mywebmaster.co.uk/answers/how-do-you-measure-seo-improvement/): By leaving some pages alone on purpose. Split similar pages into two groups, improve one and never touch the other, then compare them over a set period. Both groups go through the same Google updates and the same quiet months, so the gap that opens between them is the part your work caused rather than the weather. - [How much does website maintenance cost in the UK?](https://mywebmaster.co.uk/answers/how-much-does-website-maintenance-cost/): In the UK, basic website maintenance is typically £30 to £80 a month for updates, backups and uptime monitoring. Managed support with an allowance of developer hours usually runs £150 to £500 a month. Above that, plans start including measured performance work. Ad-hoc support is commonly £50 to £95 an hour. - [Is it safe to let AI change my live website?](https://mywebmaster.co.uk/answers/can-ai-safely-edit-a-live-website/): Yes, but only inside limits agreed before it starts. Three things make it safe: exactly what it may change is written down in advance, every change is checked automatically so a broken one cannot go live, and each change is made separately so it can be undone in seconds without disturbing anything else. - [What are the Core Web Vitals thresholds?](https://mywebmaster.co.uk/answers/what-are-core-web-vitals-thresholds/): A page passes when the main content appears within 2.5 seconds, the page reacts to a tap within 0.2 seconds, and it barely shifts about while loading. In Google's own terms those are LCP, INP and CLS, each measured across roughly three quarters of your real visitors over the past 28 days. - [What does website maintenance and support include?](https://mywebmaster.co.uk/answers/what-is-website-maintenance-and-support/): Website maintenance and support typically covers software and security updates, backups, uptime monitoring, broken-link repair, form and checkout testing, and a small allowance of content edits. It keeps a site working. It does not usually make the site perform better, which is a separate discipline built on measurement rather than upkeep. - [What happens to my site if I cancel?](https://mywebmaster.co.uk/answers/what-happens-if-i-cancel/): You keep everything. The improvements are built into your website rather than added by a script we control, so cancelling stops future work and removes nothing already done. We also keep a full copy of your site exactly as it was before we started, so if you would rather have the original back, you can simply ask for it. - [What is a self-improving website service?](https://mywebmaster.co.uk/answers/what-is-an-autonomous-website-optimiser/): It is a service that watches how your website is really performing, decides which improvements are worth making, makes them, and then checks whether they worked. It differs from a website audit because it actually does the work, and from a traditional agency because it keeps going continuously rather than in monthly batches. - [What is generative engine optimisation (GEO)?](https://mywebmaster.co.uk/answers/what-is-generative-engine-optimisation/): Generative engine optimisation (GEO) means writing and laying out your pages so AI assistants quote you in their answers. Ordinary search marketing aims to win a link people click; this aims to win a paragraph the assistant repeats. It adds to normal search marketing rather than replacing it, because assistants pull from pages that already turn up in an ordinary search. ## Plans - **Autopilot Watch** — £149/month: We watch your site, measure it, and tell you exactly what to fix. We change nothing. - **Autopilot Apply** — £449/month: We fix the safe, mechanical things ourselves. Anything involving your words comes to you first. - **Autopilot Compound** — £1200/month: We improve the words and the layout, and prove it worked by comparing against pages we left alone. ## Recent changes - [Added visitor tracking, and what it cost](https://mywebmaster.co.uk/changelog/2026-09-06-added-analytics/) (2026-09-06, neutral): We cannot honestly claim to measure results without measuring visitors. Loading the tag only after the page is usable should give us the data without slowing anything down. - [Baseline captured before any change](https://mywebmaster.co.uk/changelog/2026-09-05-baseline-captured/) (2026-09-05, neutral): Publishing the starting numbers before doing any work removes the option of quietly picking a flattering start date later. If this experiment fails, it should fail where people can see it. - [Rebuilt for speed, with a weight limit](https://mywebmaster.co.uk/changelog/2026-09-05-rebuilt-as-static/) (2026-09-05, pending): The old site loaded several hundred kilobytes of extra code from a page builder before it could show anything. Removing it entirely should put the site comfortably inside Google's speed standards permanently, rather than needing tuning. - [Published the limits as a public table](https://mywebmaster.co.uk/changelog/2026-09-05-published-change-taxonomy/) (2026-09-05, pending): People hesitate to let anything automatic change their website because the limits are usually vague. Publishing exactly what is and is not allowed should settle more of that hesitation than any amount of reassurance. - [Made the site easier for AI to read](https://mywebmaster.co.uk/changelog/2026-09-05-structured-data-and-llms-txt/) (2026-09-05, pending): Describing the business consistently, and giving AI assistants a simple map of the useful pages, should improve the odds of being quoted on maintenance and website questions this site already gets shown for. ## Facts - Canonical entity name: MyWebMaster - Product name: MyWebMaster Autopilot - Country: United Kingdom - Contact: hello@mywebmaster.co.uk - Baseline before any optimisation: 18,001 search impressions and 26 clicks over the 90 days to 2 September 2026 (Google Search Console, domain property).