What webmaster services are, and where Autopilot fits
Short answer
Webmaster services are the ongoing care of a website after it is built: checking that it works, fixing what is holding it back and keeping the owner informed. For UK content and brochure sites, MyWebMaster's Autopilot does this remotely. It checks the site every day, makes fixes based on what the numbers show, and tells the owner about every change it makes.
What a webmaster does
A webmaster looks after a website once it is live. The exact job varies, but it usually comes down to three things. The first is checking that the site is working properly. The second is fixing problems when they turn up. The third is making improvements so the site does its job better, whether that means being found in search or turning visitors into enquiries.
Most small business owners already know this matters. The hard part is finding the time to do it regularly, or paying someone by the hour to do it for you.
How MyWebMaster does it
MyWebMaster runs a service called Autopilot. It does not wait for you to notice a problem and report it. Instead, it:
- checks your website every day, so issues are spotted early rather than months later
- fixes what is holding the site back, choosing what to change based on what the numbers show rather than guesswork
- tells you about every change it makes, so you always know what has been done to your site
That last point matters. You stay in charge of your own website, and nothing changes without you knowing about it.
Who it is for
Autopilot is for UK small businesses with content and brochure websites. These are sites that explain what you do, show your services and help people get in touch. The service is run entirely remotely.
Autopilot is not designed for websites that are something other than a content or brochure site.
Questions worth asking any webmaster service
Whoever you choose to look after your site, it is worth asking these questions:
- How often do you check the site? A service that only looks when something breaks can miss problems that build up slowly.
- How do you decide what to change? Changes should be based on evidence about how your site is actually performing.
- Will you tell me what you have changed? You should never have to guess what has been done to your own website.
- What happens if I want to stop? It is better to find out before you sign up than after.
We have separate pages on how we measure SEO improvement, how much website maintenance costs and what happens if you cancel. Those pages go into more detail on each of these questions.
In short
Webmaster services keep a website healthy and improving after launch. Autopilot does that every day for UK content and brochure sites, and tells you about every change it makes.
Last reviewed 28 September 2026